Building on defining what active transportation means to British Columbians, it’s important to understand the barriers that prevent people from shifting to an active mode.
There are many direct benefits to individuals that choose active transportation, including improved physical and mental health and significant cost savings compared to operating a motor vehicle. More and more people are choosing active transportation for these and many other reasons. Even so, the predominant mode of transportation in B.C. remains driving. Understanding whether this is a result of circumstance, lack of information of available options or simple preference will help guide the focus of the CleanBC active transportation strategy.
B.C. is geographically large, and that means diverse communities with differing needs. The experience of someone living in Vancouver is different than the experience of someone living in Pouce Coupe. It’s also important to recognize the diversity of people living in those communities. There is a vast range of socio-economic situations, ethnicities, ages and abilities. Each person experiences and interacts with active transportation differently and we need to know how active transportation can become a viable choice for everyone.